2007年11月28日

谷歌廣告 - Introducing Google TV Ads



Google(谷歌)賣電視廣告?不!其實是搞電視廣告。


眾所周知,Google的網絡廣告系統AdWord與AdSense已成為公司的皇牌賺錢機器。全球大小公司都愛用,因為它的系統精密複雜而準確,最重要的,是操作方便。現在幾乎所有網站要賣廣告,都用上Google (除了中國大陸,百度的「主題推廣」較受歡迎)。其實Google不單搞網絡廣告,原來早已染指傳統媒體,例如做報章廣告的代理商。近日Google更殺入電視廣告界,同樣以其具優勢的系統代理廣告。讓人以簡便的方法呈交廣告片,並自行選擇廣告成本及播放的頻道(只限美國)。因內容複雜,難三言兩語解通,有興趣者請可自行參閱Google的TV ads網頁:

http://www.google.com/adwords/tvads/


又或欣賞一下Google為此而造的廣告片 (你或許不可能在電視上看到)




Google使互聯網更普及,現在介入日漸失勢的電視,是否有過時之嫌?其實公司要賣廣告片,在網上一樣可以,而且更直接到你的目標客戶,並以點播來收費。看上去,錢花得更有價值。好友承啟兄的「豪傑製作」公司正搞這門新興的生意,幫人拍攝兼刊登網上廣告片。只花很少的成本便能賣廣告片,筆者相信這個商業模式大有可為。


▼ 豪傑製作「廣告無限」宣傳套餐:




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